Focus Power made a remarkable debut at Saudi Elenex 2025, the Middle East’s premier exhibition for power, energy, and water technologies held in Riyadh from October 6 to 8. The company showcased its newly designed 30kVA silent diesel generator, which garnered widespread acclaim from industry professionals, reinforcing its commitment to the Saudi and broader Middle East markets.

Saudi Elenex 2025, aligned with Saudi Arabia’s Vision 2030, served as a pivotal platform for showcasing innovations in power infrastructure. The exhibition emphasized solutions that support the kingdom’s $101 billion renewable energy investment plan and address critical gaps in energy reliability. As a key event for power sector stakeholders, it highlighted the region’s urgent need for robust, efficient, and adaptable power generation equipment—needs that Focus Power’s new generator directly addresses.

The 30kVA silent diesel generator underscores Focus Power’s understanding of Middle East market demands. Equipped with an SDEC diesel engine, Faraday generator, and Smartgen controller, it combines durability, efficiency, and intelligent monitoring—essential features for the region. The Middle East, plagued by weak grid infrastructure and growing power needs from construction, data centers, and remote communities, relies heavily on diesel generators as primary or backup power sources. The “silent" design caters to urban and residential areas where noise pollution is a concern, while the 30kVA capacity fits the dominant 10–50kW segment favored for commercial and industrial use.

Focus Power’s generator also aligns with Middle East industry priorities. The region’s harsh climate demands rugged equipment, and the SDEC engine’s proven reliability ensures performance in high temperatures. Additionally, the Smartgen controller enables remote monitoring, a key trend as the Middle East adopts digitalized power management to reduce downtime—critical for sectors like oil and gas, construction, and healthcare. These features resonated with attendees, who praised the generator’s blend of technology and practicality.

“Saudi Elenex 2025 confirmed the Middle East’s hunger for innovative power solutions," said a Focus Power representative. “Our 30kVA silent generator’s reception validates our focus on quality and market-centric design. We will continue refining our products to meet the region’s evolving needs, from infrastructure projects to emergency backup power."

With the exhibition success, Focus Power is poised to capitalize on the Middle East’s growing $280 billion global diesel generator market, leveraging its new offering to become a trusted partner in the region’s energy transition.